Back in February Google announced that starting on April 21st 2015 they would be expanding their use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in Google search results. You can read more about the algorithim changes on the google blog.
Today I tried to view several parenting/lifestyle blogs on my mobile phone and ended up clicking off them as they were not mobile friendly at all. Rather than write to each of the blog owners which quite frankly would take me ages, I decided it would maybe be better to write a blog post in the hope that one of those blog owners might see it and secondly in the hope that someone might share it so that someone with a site that isn’t mobile friendly will change it. I appreciate that not everyone checks the Google algorithm updates but if a lot of your viewers visit your blog via google I think it’s important that you have a bit of an idea about what’s going on in the Google world.
If your blog or website isn’t mobile friendly like a lot of blogs I came across this morning, you will see a significant decrease in mobile search traffic which none of us want do we? Now that more and more of us use out smartphones to shop, email and read blogs it’s so important to make sure that our sites are mobile friendly. I don’t think the changes will affect search traffic from desktop computers or tablets so if your traffic is from these sources only you have nothing to worry about.
Google have a great mobile friendly test page where you can enter your url and check your site and I would recommend you use this in the first instance.
Your site isn’t mobile friendly, so what do you do now? The answer is to implement a mobile friendly theme. If you use a Blogger blog you need to choose to use a mobile template if one isn’t set. WordPress users can install an app like WP smart mobile theme plugin.
Many of us spend a lot of time on our blogs building up a relationship with readers, don’t let a small thing like an unfriendly design ruin that.